Industry News

Funeral Service Business Plan Conference Announced for Nashville

When you come to the Twelfth Annual Funeral Service Business Plan Conference, Dec. 7-8 in Nashville, Tennessee, you won’t leave disappointed.

Some of the funeral profession’s top operators and consultants will be sharing proven advice and strategies that will help you bolster customer service, control costs, boost profits and build a lasting business. At the conference, you’ll learn how to:

• Improve your debt service coverage and net operating margin.

• Deliver a customer service experience that trounces the competition.

• Craft powerful calls to action to collect email addresses and get phone calls.

• Spot chances to be exceptional instead of getting caught up in routines.

• Change your approach to callers and visitors asking about “direct cremation.

“We have an all-star lineup that will focus on everything from building a robust preneed program, succession planning, internet marketing, providing food and reception options and more,” says Thomas A. Parmalee, conference moderator and executive director of Kates-Boylston Publications. “And this year, we have a special treat for attendees: We’ll be enjoying a free tour and reception at Hendersonville Memory Gardens Funeral Home & Cremation Center – the burial place of Johnny and June Carter Cash.”

Speakers at the conference include:

Tyler Anderson, president and CEO of The Outlook Group, which has helped customers grow at-need business through preneed solutions for the past 30 years.

Julie Burn, a cremation specialist with J.A. Burn & Associates, formerly was the cremation services manager at Wilbert Funeral Services and the director of cremation services at the International Cemetery, Cremation and Funeral Association and StoneMor Partners.

Tim Bridgers, general manager at Live Oak Bank, has more than 10 years of business and entrepreneurial experience. He earned a finance degree from Liberty University and is a former business owner and developer of two successful companies.

Chuck Gallagher is the chief operating officer of American Funeral Financial, president of and CEO of the Ethics Resource Group. He is one of the world’s most popular speakers on ethics.

Welton Hong, founder of Ring Ring Marketing, has helped some of the country’s top funeral homes, cemeteries and combination operations boost their call count via online marketing.

Dan Isard, founder and president of The Foresight Companies in Phoenix, is a regular contributor to American Funeral Director and American Cemetery & Cremation magazines. He’s the author of four books focused on death care.

Jake Johnson, president and CEO of Johnson Consulting Group, is known as an innovator, change agent and thought leader. He began his career at Keystone Group Holdings.

John McQueen, president and CEO of Anderson-McQueen Funeral & Cremation Centers in St. Petersburg, Florida, also serves as the president of Sunnyside Cemetery, and an affiliated firm, Affordable Memorials.

Erin Whitaker, vice president of business development at Foundation Partners Group, is an expert in operational, financial and strategic analysis; acquisition onboarding and integration; project management; financial management and more.

The Academy of Professional Funeral Service Practice has approved the conference for 10.5 hours of continuing education, and Kates-Boylston Publications will also be applying for CEU approvals in most states that do not automatically accept the academy certification.

The conference, which includes breakfast and lunch in the cost of registration – as well as the free tour and reception at Hendersonville Memory Gardens Funeral Home & Cremation Center –costs $895 per person for those who register before Aug. 31 and $995 per person after Aug. 31.

Click here to learn more and to register.


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